“If you build it, they will come.” Or, in the case of Minnesota United FC, “If you announce it and plan to build it, they will come.” In the week after Minnesota United announced they would enter MLS in 2017, the Loons sold 5,000 season ticket deposits and the number keeps growing.
United threw a party at Saint Paul’s CHS Field on August 19 to announce the jump to the “major league” next season. For the next week, phones were (mostly figuratively speaking) ringing off the hook and the team took as many deposits as its current base of season ticket holders (last reported as 5,200).
TCF Bank Stadium, where the Loons will play the 2017 season, can hold 50,000 spectators. However, while the team has not indicated how it might close off sections, it is likely that they will not try to sell 50,000 tickets throughout the 2017 season.
UPDATE: The article has been updated to clarify that the team has only taken deposits on season tickets.
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