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News in Brief: MLS/Adidas Partnership Extended, MLS All Stars Lose to Real Madrid on Penalties, and More

by on 3 August 2017

MLS and Adidas extend partnership through 2024

A six-year extension was announced today between MLS and apparel company Adidas.  MLS Commissioner Garber stressed this was the largest commercial agreement in the history of MLS.  The deal is believed to be in the amount of $700 million, a significant increase over the previous deal struck in 2010 for $200 million. There is already talk that TAM (targeted allocation money) available to teams could increase next season and this could potentially increase the amount of money teams can spend on players even more.

Real Madrid defeats MLS All Stars on penalties

Real Madrid won late on penalties Wednesday night, defeating the MLS All Stars after the game ended in a 1-1 draw.  Goals from Borja Mayoral and Dom Dwyer in the second half highlighted what was a rainy night in Chicago.  The Spanish soccer club giants move on to play Manchester United next week in the UEFA Super Cup.  For the MLS All Stars, it’s back to business when the regular season resumes this weekend.

Target announces $14 million commitment to youth soccer

Target continues to demonstrate they have doubled down on soccer at the professional level and now at the youth level.  Target announced they plan to commit $14 million dollars for youth soccer.  The local retail giant indicated two initiatives are being set up to drive this effort, creating an $8 million dollar local soccer grant program and announcing a $6 million dollar partnership with the U.S. Soccer Foundation to build 100 new soccer play places between now and 2020.

MLS Special Olympics Unified All-Star match ends in a draw

East drew against the West 2-2 on Tuesday in the MLS Unified All-Star match.  Minnesota United’s Unified team was represented by Mikhail and Matt at Toyota Park, the Chicago Fire’s home field.

 

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