News

Allianz to Sponsor Minnesota United’s Stadium

by on 8 March 2017

The opening of Minnesota United’s Midway stadium may be two years away, but the club has secured a sponsor.

German insurance company Allianz, which has its U.S.-based operations headquartered in Minnesota, has secured naming rights for Minnesota United’s future stadium. E Pluribus Loonum reported this possibility earlier in the day, and FiftyFive.One has since confirmed the sponsorship through two sources.

While E Pluribus Loonum reported that the sponsorship will name the stadium Allianz Field, we have been unable to verify whether it will be this name or another variation. Allianz currently has naming rights to six other stadiums, including the most famous, Bayern Munich’s Allianz Arena.

When Minnesota United’s owner, Dr. Bill McGuire, first took over the then-Minnesota Stars FC, he traveled to Munich to learn from Bayern Munich’s operations. At the time, he returned with glowing reviews of Bayern’s Allianz Arena, and the influence of the Bavarian club’s stadium design are present in renderings of the Loons’ future stadium.

As FiftyFive.One previously reported, demolition on the site may begin in the coming months.


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  • MmattN

    I can’t help but chuckle and wonder what, if anything, is being said about the stadiums name on social media after this news.

    • MmattN

      ps wanna hear some numbers but super happy to read the deal. Would like to know if Dr. Bill actually reached out to Allianz himself being that inspired by his visit to Bayern.

  • Tom G.

    Allianz Cloud City… I like it

  • Tres Gatos

    I love that we have notable sponsors that I recognize. Far too often, teams seem to partner with obscure brands I have never heard of. Nice job MNUFC! 👌